CRIZ BON APPETITE

A new trade program that would inspire trade partners to excel in their field was launched at Hard Rock Hotel, Penang yesterday. The program, known as the “A” Class Experience (ACE) Program, which was specially designed by Carlsberg Malaysia in collaboration with Taylor’s University, aims to provide supportive trade partners and F&B operators a series of educational and practical training in raising the bar to meet the growing expectations of customers in today’s competitive industry. Those who attended the launch included some of the top brewmasters for some of the leading brands in Malaysia, namely Mr. George Frank Reisch, Brewmaster for A-B InBev (Hoegaarden, Stella Artois, Budweiser & Leffe), Mr. Sean Soh, Commercial Manager of Luen Heng F&B Sdn. Bhd. (leading supplier in the distribution of premium consumer beer, wine and spirits throughout East and West Malaysia), Mr. Lim Eng Wah, Penang Regional Manager, Carlsberg Manager, Mr. Eduardo G. Manas, Jr., Area Manager of Jagermeister Mast, representatives from leading brands such as Kronenbourg 1664, Corona Extra, Danish Royal Stout, Skol, Carlsberg Green Label Draught, etc and many participants as far as Langkawi. The ACE Program was officiated with the hand prints and signatures of the leading masters in the related F&B industry. Some cool items were given out to the media as well.

ACE Program syllabus consist of both off-site and classroom training that will equip Carlsberg Malaysia’s trade partners with a better understanding of the brands under Carlsberg Malaysia as well as day-to-day bar operation skills and customer service excellence. In addition to that, participants will also be able to experience exclusive training with World Class Brewers.

Carlsberg Malaysia will reward the best performing participant of this ACE Program with a fully paid 14-day trip cum practical training to the Jacobsen Brewery and Visitor’s Centre in Copenhagen, Denmark in the year 2012. This winning participant will get the chance to gain exclusive experiences at the Carlsberg headquarters that brewed the first ever Carlsberg beer.

As for the lst and 2nd runner up, both will also be rewarded with a fully paid trip to one of the Luen Heng F&B top vineyards in Victoria, Australia. Luen Heng F&B Sdn. Bhd. is the leading supplier in the distribution of premium consumer Beer, Wine and Spirits throughout East and West Malaysia.

“Carlsberg is a brand that strongly believes in ‘Doing The Right Thing`. With that in mind, our partnership with Taylor’s University in this ACE Program aims to provide a rewarding and beneficial experience to our valued trade partners,” says Soren Ravn, Managing Director of Carlsberg Malaysia.

All of these training are made at no cost to the trade partners as Carlsberg Malaysia would like to ensure that this training will benefit the trade partners’ business. This is to showcase that Carlsberg Malaysia is 100% behind its trade partners that made Carlsberg Malaysia the preferred beer brand among its trade partners in Malaysia. “It is a privilege for Taylor’s to be a part of Carlsberg Malaysia’s ACE Program. We are positive that this collaboration will bring about favorable outcomes for all participants,” says Mr. Haresh Singh Gill, Associate Dean of Enterprise, School of Hospitality, Tourism and Culinary Arts, Taylor’s University.

Off-site Training
Carlsberg Malaysia hosted an off-site training, which consist of a series of practical and contemporary training modules conducted by World Class Brewmasters and expert partners. This training session will be conducted in 3 regions i.e. Penang, Johor Bahru and Kuala Lumpur to allow exposure to various participants from different geographic regions. All these sessions include concise brand knowledge; technical and practical training that is aimed at providing a better understanding of the brands that their outlets represent.

The sessions are:
• Carlsberg Beer Portfolio bg Ms. Teh Chui Hoon, Marketing Manager of Carlsberg Brands
• Kronenbourg 1664, Corona Extra, Danish Royal Stout and Skol by Mr. Edwin Yeo, Marketing Manager of Portfolio Brands
• Art of Brewing by Mr. Gunnar Hepp, Brewmaster of Carlsberg Malaysia
• Imported Beer Segment (Hoegaarden, Stella Artois, Budweiser & Leffe) by Mr. George Frank Reisch, Brewmaster for A-B InBev
• Wine segment by Mr. Sean Soh, Commercial Manager of Luen Heng F&B Sdn. Bhd.
• Jagermeister, Germany by Mr. Eduardo G. Manas, Jr., Area Manager of Jagermeister Mast
• Carlsberg Green Label Draught Excellence by Mr. Alvin Yap, Draught Beer Services Manager of Carlsberg Malaysia

Classroom Training
Carlsberg Malaysia aims to offer value-added knowledge to its trade partners via its collaboration with Taylor`s University. The recognized Bar & Beverage Management course by Taylor’s University is a 3-day course that will kick off in Penang on the 4th of July 2011 at the Equatorial Hotel, Penang.

Apart from that, there will also be a half day session on customer service excellence. This module will provide participants the techniques to improve service standards in their outlets. The ultimate objective is to uplift service standards that will result in customer loyalty, increased outlet traffic and enhance business profitability.

ACE Program Activities

Among the activities that will be implemented in line with this ACE Program are:

• Mystery Shopper Program — Carlsberg Malaysia will deploy a group of mystery shoppers to rove into participating outlets and evaluate the implementation of trainings provided. If the bar staff meets the pre-set standards, RM50 cash will be rewarded on the spot. This is to motivate participating bar staff to deliver constant good performance in their daily work life.

• Outlet Evaluation — Carlsberg Malaysia will deploy a special taskforce to go around participating outlets and collect feedback from consumers on their preferred bar team /bar outlet. These feedbacks will be translated into an inter-outlet challenge whereby the top preferred outlet will walk away with a RM30000 event sponsorship. In addition to that, this special taskforce will educate consumers on the appreciation of the perfect Carlsberg draught beer and promote upcoming Carlsberg promotions.

• Digital Activation — A dedicated Facebook application that allows Carlsberg Malaysia trade partners to constantly monitor their outlets preferential ratings by consumers on real time basis. On top of that, this application will assist outlets to understand their customers better and facilitate improvements.

Carlsberg Malaysia brand new ACE program will end its semester in August 2011 and all participating trade partners will be rewarded with a fun-filled outdoor celebration cum graduation party.

The media were also briefed by Mr. George Frank Reisch (Brewmaster for A-B InBev such as Hoegaarden, Stella Artois, Budweiser & Leffe) on the ingredients used to make all the alcoholic drinks in the world. Basically, those ingredients consist of chocolate malt, black malt, wheat malt, rice, hops, caramel malt and pale malt. Most of the beers around would use wheat malt or pale malt. Mr. Eduardo G. Manas, Jr. (Area Manager of Jagermeister Mast) briefed that there were actually many secret ingredients used in the preparation of Jagermeister from Germany but he could only disclose some of the common ones such as ginger, cinnamon, star anise, cardamom and orange peel. Resulting from the consumers’ preferences, Jagermeister had recently overtaken famous brand such as the Bailey’s.

When there’s an event by any of the F&B companies, there would surely be beautiful models to represent the brand. Two of our food representatives, Sam Ong and Jacgy Chan, took the opportunity to have some shots with them.

Lunch was served after the briefing and the buffet spread at Hard Rock Hotel was rather enjoyable as some of the dishes were uniquely prepared. We had different salads at the appetizer section, some South Western minestrone soup with dinner rolls, entrees such as seasonal vegetables, sautéed potatoes, slow cooked beef with smoked onion & thyme, risotto of roasted pepper & garlic, crab cakes with mango & green tomato salsa, cornmeal crusted fish with green tomato chutney and jerk chicken with pineapple mole sauce. The last two dishes were rather uniquely prepared. The fish fillet blended in real well with the mild sweet and sour chutney. The jerk chicken was full of spice enhanced flavors just by itself but with the chocolate mole (pronounced as mo-lay) sauce and the sweetness from some canned pineapples, it was totally a different taste with the richness from the dark chocolate and some hints of herbs and spices. On the dessert spread, there were the New York style cheese cake (my favorite), apple pie, devil’s food cake, mini lemon meringue pie, savarin with citrus syrup, strawberry short cake, chocolate mud cake and fresh fruit cuts.

Overall, the experience was a great one as it’s the beginning of a new frontier where a product company, such as Carlsberg Malaysia has taken the initiative to ensure that their trade partners get the best out of their products while maintaining the quality of the products. I do hope that more product companies would come forward with such a great program in the near future.

Popularity: 7% [?]

After a disastrous meal at Bahtera Santai Seafood & Ikan Bakar, finally there’s a nice and cozy Malay restaurant with some heritage feels down in the heart of George Town. At least I can have a proper venue to enjoy authentic Malay flavors in a more comfortable environment without the disturbance from some pesky insects. D’Dapor Express is a sophisticated Malay restaurant, located within one of the shop lots in the newly restored 140 years old pre-war building named Logan Building, along the banking district of Lebuh Pantai. Today, the building has been renamed as Logan Heritage and housed an arcade of food & beverage outlets and other retail outlets.

Presently, D’Dapor Express is promoting its Set Lunch and Set Dinner with Kari Kepala Ikan D’Dapor (D’Dapor Curry Fish Head), Taugeh Tumis Ikan Masin Salted Fish Bean Sprouts), Telur Bawang (Onion Omelette), Ulam-ulaman (Raw Herbs with Sambal) and steamed rice at RM39.90++ (for 2-3 pax) or Kari Kepala Ikan D’Dapor (D’Dapor Curry Fish Head), Ayam Kelasan Malindo (Indonesian Fried Chicken), Taugeh Tumis Ikan Masin (Salted Fish Bean Sprouts), Telur Bawang (Onion Omelette), Ulam-ulaman (Raw Herbs with Sambal) and steamed rice at RM65.90++ (for 4-6 pax).

One of the new sets (RM39.90++ per set) we had tried out inclusive the Kari Kepala Ikan D’Dapor (D’Dapor Curry Fish Head – normal price at RM38++), an all-time favorite amongst the locals. A freshly chosen fish head was carefully prepared with curry spices, chilies, onions, tamarind juice with some dashes of coconut milk, served with sliced eggplants, ladies fingers and tomatoes, with some touches of spring onions and fresh mint leaves as garnishes. This dish was quite similar to the Nyonya style fish curry, without the strong traces of sweet basil (daun kesum) but with the usage of coconut milk. This was quite a reasonably good dish, especially when the dish was served piping hot. Well, the Telur Bawang (Onion Omelette – normal price at RM6.50++) and Kailan Masak Cendawan (Stir Fry Kailan with Mushrooms – normal price at RM8.80++/RM19.80++) were two common dishes you would get anywhere.

The next new set inclusive the Udang Buluh Perindu (Spicy Prawns served in bamboo which in this case it came on a plate – normal price at RM18++/RM27++). The dish came with four juicy prawns cooked in sweet and spicy gravy. The gravy tasted like the Oriental style sweet and sour crab minus the presence of vinegar. There was a strong hint of chili sauce being used in the dish. The Ayam Pandan Berbungkus (Screw Pine Leaves Wrapped Chicken – normal price at RM12.80++/RM22.80++) had some Thai influence with the usage of turmeric powder, ginger, onions and garlic as marinates to the chicken meat chunks, prior to being wrapped in pandan leaves and deep fried. Unfortunately, the marinate time was not enough to let the flavors seeped into the meat. Moreover, the size was rather small for reasonable bites. The Kari Ketam (Flower Crab Curry – normal price at RM25++) was a new addon in the menu. The cooking style again was so much like the Nyonya Masak Lemak Nenas, a spicy and pineapple fruity sweetness curry where seafood such as either some prawns, fish or squids were used as the main ingredient. This dish was rather tasty, considering that the sweetness from the crab has gone right into the gravy.

Instead of going for the set meals, you can also try out some of the items in their ala carte menu. The Kari Ayam Kampung Melayu (Traditional Malay Chicken Curry – RM12.80++/RM22.80++) was quite tasty. The dish has thick gravy somewhat like the Nyonya Curry Kapitan Chicken minus the strong taste of Kaffir lime leaves. Another dish that would be quite a good appetizer would be the Kerabu Mempelam Tiga Serantai (Mango Salad Trio – RM8.80++/16.50++). The dish used finely sliced raw mango, onions, lemon grass and chilies with a light squeeze of lime juice to pep up the taste. It has a generous amount of crispy satay ikan bilis (deep fried spicy anchovies) and bunga kantan (ginger flower bulb) as garnishes.

On top of this, there would also be a Buffet High Tea available on weekdays (Monday thru Friday from 3.00pm to 6.00pm). All you need to do is to indulge in any beverages more than RM5+ and you would get to enjoy a free flow of local delicacies. There would also be some quick set lunches on weekdays (with drink) as per shown below:

Monday (RM9.90++):
Set Kari Ayam / Set Ikan Berlada (Fillet) / Set Sotong Kapitan
Tuesday (RM11.90++):
Set Udang Berlada / Set Ikan Berkicap (Fillet) / Set Ikan Asam Pedas
Wednesday (RM12.90++):
Set Ikan Masak Lemak / Set Nasi Lemak D’Dapor / Set Seafood Kapitan
Thursday (RM13.90++):
Set Kari Ketam / Set Sapi Rendang / Set Ayam Berkicap
Friday (RM13.90++):
Set Briyani with Ayam Masak Merah / Ayam Rendang

To get there, just drive all the way along Lebuh Light until you see a roundabout where you would see an stainless steel betel nut structure being displayed there (or Queen Victoria Memorial Clock Tower) and turn 3’o clock into Lebuh Pantai. Just a few meters away, you would see the Standard Chartered Bank on your right. Turn right into Lebuh Union and you would see the restaurant on your left, right before Maybank Union Street Branch. Unfortunately, they do not have a prominent signage on their entrance yet but you won’t miss it. Parking spaces would be quite ample during off-peak period. If not, you can park in the multi-storey car park after Maybank or the Sri Weld Food Court car park (slightly after Hongkong Bank) along Lebuh Pantai during lunch hours.

Name: D’DAPOR EXPRESS @ LOGAN HERITAGE BUILDING
Address: 7 Lebuh Union, 10200 Penang, Malaysia.
Contact: 604-262 9323
Business Hours:
12.00noon – 3.00pm (Lunch)
3.00pm – 6.00pm (Buffet Hi-Tea on weekdays)
6.00pm -10.00pm (Dinner)
GPS: 5.418615, 100.342871

RATING:
Ambience: 7.5/10 (1-4 cheap, 5-7 average, 8-10 classy)
Food Choices: 7.5/10 (1-4 limited, 5-7 average, 8-10 many choices)
Taste: 7/10 (1-4 tasteless, 5-7 average, 8-10 excellent)
Pricing: 7.5/10 (1-4 cheap, 5-7 average, 8-10 expensive)
Service: 8/10 (1-4 bad, 5-7 average, 8-10 excellent)

Popularity: 13% [?]

With the success of Hammer Bay Seafood next to the Gold Coast Resort Condominium, Bayan Lepas, Penang, more and more of such beachside seafood sheds wannabes have started to mushroom along the coastal highway nearby the inhabited beach areas of Bayan Mutiara near to the jetty to Pulau Jerejak, Penang. How successful are those “I donno if it’s legal to set up there” stalls? One such place would be the Bahtera Santai Seafood & Ikan Bakar stall, with romantic settings, dim lights and under the canopy type of dining ambience with a panoramic view of the Penang Bridge.

The stall would serve lots of fresh seafood obtained from fresh daily catches of the local fishermen.

Now come to the part of taste, price and attitude of the staff. I have been quite lenient and frank about food quality of the Penang’s food industry, regardless of whichever type of cuisine, but whatever being served here were way beyond my expectation. On top of that, the serving system was rather chaotic with our second order of drinks never came at all. Let’s just have a look at the Mee Hailam (RM4.00). As for price wise, it was at normal market rate. As for taste wise, I would advise you to get some health insurance, just in case you have kidney problem resulting from too much of the food here. The “lye water” enriched yellow noodles with some vegetables combined with the barely traceable small chunks of chicken meat were practically swimming in a pool of fishy stench salt water. What pondered me was the presence of the fishy taste when there were not even any traces of seafood inside the dish. The Fried Salted Fish Rice (RM4.00) was another disastrous dish. They were using the cheapest salted fish (mackerel/ikan kembong), without even deep frying the flesh. The whole plate of fried rice was overpowered by the salty and fishy salted fish chunks. The Deep Fried Squids in Batter (RM23) tasted quite fine although they were a bit “over-battered”. Well, you’ll never get them wrong with the easily available “KFC frying flour” and Thai chili sauce. However, I was fumed over the price! How could 3 six inches squids cost as much as RM23? Even those famous Malay seafood places, such as the Hammer Bay Seafood is charging merely RM5 per plate. Are they trying to slash our throat just because we were not locals there? I did asked the cashier if the price charged was for the whole list of items ordered and she just ignored me and continuing calculating the bill. What an attitude! After passing me the bill, I kept asking at least 3 times if the amount charged was right and she nodded. Well, all the proof of the squid sizes and bills are displayed below. Do I need to say more?

It would be easier to reach the restaurant if use the Jelutong/Bayan Lepas Expressway. Just follow the direction towards Queensbay Mall. Drive on until you see an overhead pass when nearing the mall. Watch out for a signboard (as shown below) to Pulau Jererak Resort & Spa. Turn left into the road and drive until the T-junction. Just turn left and drive a bit more and you will see the beach stall on your right.

Name: BAHTERA SANTAI SEAFOOD & IKAN BAKAR
Address: Bayan Mutiara, 11900 Bayan Lepas, Penang, Malaysia.
Business Hours: 5.30pm – 1.00am
GPS: 5.344851, 100.312126

RATING:
Ambience: 7/10 (1-4 cheap, 5-7 average, 8-10 classy)
Food Choices: 7/10 (1-4 limited, 5-7 average, 8-10 many choices)
Taste: 4/10 (1-4 tasteless, 5-7 average, 8-10 excellent)
Pricing: 9/10 (1-4 cheap, 5-7 average, 8-10 expensive)
Service: 7/10 (1-4 bad, 5-7 average, 8-10 excellent)

Popularity: 11% [?]

Nowadays, when you visit some of the Chinese restaurants, you would be served with braised peanuts prior to your meal. The trend of serving roasted or deep fried peanuts has changed as many diners are more health conscious now and refrained from consuming too much oily tidbits. Moreover, the peanuts might be too hard for some elderly diners. To order more plates of these delicious peanuts would also cost you more, especially in posh restaurants. You could get some of those canned ones from China easily available at your grocery stores but I’m a bit skeptical on the quality. I think you get what I mean right? The best way to get as much as you want without hurting your pocket more, is to cook your own at home. These braised peanuts would be best as an appetizer before a meal, snacks, side dish for your porridge or can even be added into your meat and poultry dishes. Let me share with you this simple BRAISED PEANUTS APPETIZER recipe.

INGREDIENTS:
600g raw big sized peanuts with red skins (wash, soak for about 6 hours & rinse)
4 pieces dried orange peels (1/2 an orange) or peels from one whole fresh orange
3 star anise (whole)
10 slices licorice bark
3 pcs cinnamon bark (about 2” length)
4 cloves garlic (peeled and smashed)
50-60gms rock sugar
3 Tbsp oyster sauce (premium/vegetarian)
5 Tbsp soy sauce (premium)
2 Tbsp dark soy sauce
1 Tbsp salt
1 1/2 tsp 5-spice powder
1/2 tsp pepper
6 cups water

PREPARATIONS:
Slow Cooker:
Add in 6 cups of boiling water and all the ingredients EXCEPT the peanuts on HIGH. Stir evenly. When water boils, add in the peanuts and simmer for 4 hours or until the peanuts are to your preferred softness. Drain and leave it to cool down before serving.
Pressure Cooker:
Bring the 6 cups of water to boil on HIGH fire. Add in all the ingredients while stirring evenly. When boil, close lid and wait until you hear the hissing sound from the pressure. Bring fire to down to MEDIUM-LOW and cook for about 20-30 minutes, based on your preferred softness. When the pressure is released about 5 minutes later, drain and leave it to cool down before serving.

Note:
1. Pour back all the ingredients into the pot and keep the broth for your next batch of peanuts.
2. The softness of the peanuts would sometimes depend on the different species of peanuts available at your local market. If the softness is not acquired, let it cook for another few minutes.
3. Some PREMIUM sauce can be quite SWEET. So adjust the sweetness to your liking.

(Serves: 4-6)

YOU CAN CHECK HERE FOR MORE RECIPES.

Popularity: 6% [?]

If you feel like having some BBQ and steamboat at an open area while enjoying the cool and soft breeze from the Andaman Sea, you should check out Asian Heritage Restaurant within the premises of Paradise Sandy Beach Resort Penang. The “Eat All You Can” BBQ and Steamboat would only cost you RM28+ (adult) / RM14+ (child) with lot of spreads to choose from, starting from appetizer, fresh seafood and vegetables to local and Western desserts.

To start off while waiting for your pot of soup to be boiled (option of clear chicken soup and tom yam soup), do check out the appetizer section for a light bite. There would be some salads and snacks of different dressings to get your appetite started.

At the steamboat section, there would be at least 8 types of fresh seafood and shellfish available daily. You would also get different shape and sizes of meat balls and fish balls, noodles and fresh vegetables abundantly displayed here.

To maintain the freshness of the BBQ items, they have a menu for you to choose from, ranging from marinated chicken, lamb, beef and fish. Don’t miss out the Char Siew Chicken, Barbeque Beef, Black Pepper Lamb and Curry Dory Fish. These few selections are simply irresistible!

There are a few desserts too for the package and that would include some local Nyonya delicacies, cakes, mousse and jellies.

Do keep a watch out for their coming promotion (most probably in June 2011) as they would be having a twist in their regular BBQ and Steamboat serving style. Don’t you love to have all your food on a bamboo skewer? Of course, you would be having Satay and Skewer Lok-Lok Celup Buffet – RM29.90+ (adult) / RM15.90+ (child & senior citizen). Your chosen skewers would be barbequed and delivered right to your table, with some spicy crushed peanuts dipping sauce (satay sauce). At the same time, you get to experience the Malacca Satay Celup, where you get to cook your skewers in a pot of boiling peanut sauce.

Well, some may think that having a buffet for dinner might be a little too heavy prior to going to bed. Don’t worry as they do have a wide range of dishes available in their ala carte menu. I did try out their Mushroom Bruschetta (RM13.50+) and Beef Lasagna (RM19.90+). Both the items were amazingly delicious. The bruschetta had sautéed mushrooms, mixed in creamy white sauce and served on toasted French loaf slices. The lasagna had layers of generously spread minced beef in tomato puree and topped with mixed cheese. I would think Garfield will frequent here more now. LOL!

Other than the above promotion, they also have Beer Festival all day long with a bucket of 5 bottles of Tiger Beer at only RM35+ or a choice of over 30 types of imported beers at normal price. If you feel bored during the weekend and felt like having a day off at the beach, do check out their Hi-Tea Buffet at RM8.90+ only. Don’t feel like drenching yourself in sweat during lunch hours under the humid weather? You can try out their Lunch Special Promotion (RM5+ per dish for the first 99 orders from Monday to Friday). Items available daily are as shown below:

Overall, Asian Heritage Restaurant is a great place to hang out, whether for a short meeting, family gathering, having some light snacks or even chilling out with friends. The only thing I feel the management should revise is the exclusion of beverages in their buffet promotions. All beverages ordered are additionally charged based on the price stated in their beverage menu.

It’s not hard to locate the restaurant as it’s within the premises of Paradise Sandy Beach Resort Penang. Drive all the way up towards Tanjung Bungah. As you see the Toy Museum (in front of Copthorne Hotel) on your right, keep to your right and make a U-turn at a junction further up before the traffic lights. The restaurant is just right inside the shoplots area of the Paradise Sandy Beach Resort’s car park. There will be a security guard house there. Don’t hesitate to ask for direction from the guard if you are not sure of the location.

Name: ASIAN HERITAGE RESTAURANT @ PARADISE SANDY BEACH RESORT PENANG.
Address: Jalan Tanjung Bungah, 11200 Penang, Malaysia.
Contact: 604-890 3076, 016-660 9295
Opening Hours:
BBQ & Steamboat Buffet Dinner: 6.00pm – 9.30pm (Daily)
Daily Lunch Special: 12.00 noon – 5.00pm (Monday – Friday)
Hi-Tea Buffet: 3.00pm – 5.30pm (Saturday & Sunday)
GPS: 5.467431, 100.289339

RATING:
Ambience: 8.5/10 (1-4 cheap, 5-7 average, 8-10 classy)
Food Choices: 9/10 (1-4 limited, 5-7 average, 8-10 many choices)
Taste: 7.5/10 (1-4 tasteless, 5-7 average, 8-10 excellent)
Pricing: 7.5/10 (1-4 cheap, 5-7 average, 8-10 expensive)
Service: 9/10 (1-4 bad, 5-7 average, 8-10 excellent)

Popularity: 18% [?]