CRIZ BON APPETITE

The easy-going and down-to-earth Taiwanese Celebrity Chef Chen Hong (陳鴻) is now in Penang on a mission to savor all the best food in Penang and to come out with his new cookbook entitled Hong’s Style (鴻食代). The former host of the famous Taiwanese TVBS Cooking Program, Ah Hong Cooking Up A Storm (阿鴻上菜), Hong’s Kitchen (阿鴻好主意) and also the author of the best-seller cookbook named A-Hong’s Healthy Medicated Diets (阿鴻養生藥膳), Chef Chen Hong or more affectionately known to his fans as “Ah Hong”, is also dubbed as the Culinary Prince (美食王子) in Taiwan. At a tender age of seven years old, he had already started pepping up impressive dishes. Until today, he’s still famous for his simple, practical and yet healthy recipes amongst the working groups, home makers and senior citizens. He enjoys working with Chinese herbs, traditional ingredients and vegetarian recipes, which is something he picked up from his maternal grandmother at a young age. The ever youthful and charismatic chef is currently the ambassador for many well-known brands and has hosted numerous culinary programs throughout Asia.

At the press conference held at G Spot, G Hotel today which was graced by Penang State EXCO for Tourism Development and Culture, YB Danny Law and Food Digest Managing Editor, Tracy Lau, Chef Chen Hong was officially appointed as the ‘Penang Food Ambassador to Taiwan’. It was an honor for Penang to have such a seasoned Taiwanese Celebrity Chef to spread the words on all the unique blends of tastes, ranging from Nyonya cuisine to authentic street food to the world.

During the press conference, specially brought to you by Food Digest Magazine, Malaysia’s No. 1 food and lifestyle magazine, Chef Chen Hong stated that Penangites are the best food critics due to their sharp tongues in deciding whether the food is good or bad. He jokingly stated that you would only need to understand a few phrases in the local Hokkien dialect… “Eh Jiak”, “Bay Jiak” or “Ho Jiak” (can eat, cannot eat or very good food), when seeking food in Penang.

Together with Penang food portal, FoodTok and GG, the Food Digest Team would be bringing Chef Chen Hong on an adventure to some of the recommended food spots in Penang, while playing judge to some of the most famous hawkers and restaurants throughout the little food paradise island of Asia. Try catching his whereabouts on his journey to find great food between 10 June 2011 and 12 June 2011 from as far as Batu Ferringhi, Gurney Drive, Pulau Tikus until the heart of George Town, through the Food Digest official site www.twitter.com/myfooddigest.

Also in attendance are renowned Chef Park Tae Yeong (from Korea) and Chef Billy Ng Yih Lee (runner-up of 8TV’s Hot Chef Season One).

Chef Park took the bold step by leaving that corporate world’s comfort zone of 10 years in Seoul, Korea to pursue his culinary dream. A French graduate from Academie de Toulouse (The Baccalaureat Professionnel Restauration De Cuisine); the chef is a living proof that one is never too old to pursue their dreams. Brilliant in French and fusion style cuisine, he’ll be spending the coming year working on his first ever cookbook, travelling and opening a world of culinary experiences. I love his style of recording all his new creations in pictorial form and in colors too.

Chef Billy was the runner-up in the inaugural 8TV’s Hot Chef (Season One). He specializes in Western cuisine. Originated from Klang, Selangor, he can converse well in English, Cantonese and Hokkien. He would be the next generation of chef that would follow the footsteps of his mentor, Chef Chen Hong. Currently, he’s an instructor with Berjaya University College of Hospitality.