CRIZ BON APPETITE

The Year of the Ox looks rather promising for the future of CRIZ BON APPETITE as the website was mentioned in the local Chinese daily,  Kwong Wah Yit Poh today. I found out about the news last night through a friend and subsequently by a SMS from Carrie this morning. It was on an article I wrote in early December 2008 regarding the longest Chinese cruller in Malaysia. I did not expect my website to be mentioned as it was still a brand new site but I guessed all the hard work done to acquire a new domain surely did help a lot. At least now the public would be aware of the existence of http://crizfood.com/.

For those who can read in Chinese, here’s the special feature on Page C16 of Kwong Wah Yit Poh dated 28 January 2009.

You can also check it out at the daily’s Kwong Wah eNewspaper website in case you cannot get hold of the actual newspaper. This is how it was shown there.

To ease those who like to know what had been written in the newspaper, I had the article translated to English as accurate as I can. Here is how it goes.

Online Advertising

Moving towards the path of creativity and fusion, Te Chang You Tiao Wang had already gained the acceptance in flavors by the public. Local food blog, CRIZ BON APPETITE, had introduced Mr. Tan Teik Hin’s business for free to the world of internet.

Blog author, Criz Lai, introduced the extra long Chinese crullers in his December post. With English as a medium, the blog introduced on the products as well as posted up a road map to the location.

The blog also provided a score with 10 points as maximum for categories such as Ambience, Food Choices, Taste, Pricing and Service. Mr. Tan’s Chinese crullers scored a minimum of 6 points for some categories, with a maximum of 8 points for another.

The Te Chang You Tiao Wang article also received 15 comments from the public. If you are interested to view more, you may wish to visit http://crizfood.com/

I would like to thank Mr. Tan for his free publicity by printing and posting up my article at his stall as well as the staff of Kwong Wah Yit Poh for the publicity. Penang definitely has a lot of hidden treasures and together we shall make the food known to the world.

Penang has quite a number of records in the Malaysian Book of Records and this yummy Chinese Cruller or Fried Bread Stick (You Tiao) from Te Chang You Tiao Wang (Extra Long Chinese Cruller King) could well fall into one of the category as being the longest (as I know) in Malaysia. This crunchy golden brown, deep fried strip of dough was about 14” long, one and the half times the length of a normal You Tiao selling elsewhere.

Even a specially designed aluminum stove had to be constructed to ensure evenly spread heat to cook this dessert.

At present, there are only two types of crullers available at the stall, the extra long cruller (RM1 each) and the Black & White Sesame Twins (3 for RM2). The Black & White Sesame Twins is quite similar to Ma Keok (Horse Shoe Shaped Sweetened Crullers) except that they were kneaded differently with black and white sesame seeds sprinkled on them.

It was not the extra long crullers that impressed me but the fusion of what it had become today. I could not have imagined that they can be stuffed with so many different combinations and yet tasted great. Would you love to try out Stuffed Cruller with Meat Floss and Mayonnaise (RM2.50)?

Stuffed Cruller with Tuna Mayonnaise was my favorite. Selling at RM2.50, it had tuna flakes mixed with mayonnaise, chopped onions, cabbages and carrots. Simply crunchy and delicious!

You can even have Stuffed Cruller with Sausage and Mayonnaise (RM3). This would be a favorite for children.

There were actually a few other sweeter combinations for you to choose. Each set would cost you only RM2. They are Kaya & Butter, Honey & Butter and Peanut & Butter. Instead of having one long cruller with one filling, I opted for the Mixed Cruller which has half meat floss and half tuna mayonnaise (RM2.50).

On top of that, they have Black Soy Bean Milk at only RM1. The crullers are best taken when they are fresh and crispy. Leaving them too long with the mayonnaise stuffing would not ensure their crispiness.

If you are coming from Jalan Air Itam (near Kek Lok Si Temple) towards Jalan Paya Terubong, you would pass by SJK (Cina) Kong Ming 2 on your right and then East Coast Seafood Restaurant on your left. The stall is just a bit further up on your right before the Lintang Paya Terubong/Jalan Paya Terubong traffic lights. In fact, it is just next to the Paya Terubong Lao Foo Zhi Bak Kut Teh stall. This extra long Chinese cruller originated from Kuala Perlis. They are the main supplier of You Tiao to one of the famous seafood restaurants there. You could even try them out at their main branch in Kuala Perlis, Perlis, Malaysia.

Name: TE CHANG YOU TIAO WANG ENTERPRISE
Branch Address: 1250-A, Jalan Paya Terubong, 11060 Penang, Malaysia.
Contact: 016-433 7301 (Mr. TH Tan)
Main Branch Address: 76, Jalan Sarawak, 02000 Kuala Perlis, Perlis, Malaysia.
Opening Hours: 6.00am-5.00pm (Closed Alternate Tuesday)
GPS: 5.394222, 100.276417

RATING:
Ambience: 6/10 (1-4 cheap, 5-7 average, 8-10 classy)
Food Choices: 6/10 (1-4 limited, 5-7 average, 8-10 many choices)
Taste: 7.5/10 (1-4 tasteless, 5-7 average, 8-10 excellent)
Pricing: 6/10 (1-4 cheap, 5-7 average, 8-10 expensive)
Service: 8/10 (1-4 bad, 5-7 average, 8-10 excellent)