CRIZ BON APPETITE

Savoring The Best All Over Town…

This is the first time Potatoes USA with its Malaysian partner, has organized this consumer cooking demonstration workshop in Penang to emphasize on the versatility and health benefits of consuming U.S. potatoes. The workshop was held recently at The Wembley, Penang, with cooking demonstrations by two established Japanese master chefs, namely Chef Yukichi Matsubara and Chef Hideaki Nakajima, whom both have vast experiences in understanding the Malaysians’ taste buds.

The workshop started with Mr. Eddie Saw, Potatoes USA Country Representative, briefing the audience on the background of US Potatoes and their nutritional benefits, which included Vitamin C, potassium and dietary fiber. He also clarified on the myth behind the misperception of using potatoes as controversially, potatoes are healthy to consume but it’s the cooking methods and ingredients used that matter most. In fact, potatoes have a more favorable overall nutrient-to-price ratio than many other vegetables and are an important staple worldwide.

The first cooking demonstration was presented by Chef Yukichi Matsubara with 2 recipes, namely U.S. Potato Curry Bun and U.S. Potato Pizza with Gorgonzola.

You can check out his recipes below:

The session of the cooking demonstration was presented by Chef Hideaki Nakajima with 2 recipes as well, namely Nikujaga (Chicken and U.S. Potato Stew) and U.S. Potato Buns with Seafood Sauce, which is basically Pan-Fried Mashed U.S. Potatoes with Prawns & Clams in Gravy.

You can check out his recipes below:

There are actually 5 categories of US Potatoes products offered, namely Fresh/Table-stock Potatoes (Russet Potatoes, White Potatoes, Round Red Potatoes, Yellow Flesh Potatoes, Blue Purple Potatoes, Fingerling Potatoes & Petite Potatoes), Frozen Potatoes (Whole Frozen Baked Potatoes, Frozen Half Shells, Frozen Wedges, Frozen Mashed Potatoes, Individually Quick Frozen aka IQF Shreds, IQF Dices, Frozen Straight Cut Fries, Frozen Crinkle Cut Fries, Loop/Curly Fries, Lattice/Basket Weave Cuts, Tater Drums & IQF Hash Brown Patties), Chipping Potatoes (There are 15 US chip-stock varieties available throughout the year for your potato chip products’ needs), Dehydrated Potatoes (Standard Flakes, Low Peel/Low Leech Potato Flakes, Standard Granules, Mashed Potatoes Mixes, Slices/Dices/Shreds, Granular & Fine Flour) and Seed Potatoes (All seed that is exported also meets U.S. seed potato export standards established by the United States Department of Agriculture). You can see some of the samples and brands as displayed on the table here. These ingredients can be easily bought off the shelves of major retail stores throughout Malaysia.

The attendees were also served with many U.S. Potatoes based dishes during the workshop breaks. One of the notable dishes was the individual serving of the specially concocted Miso Soup, infused with prawn flavor and with added U.S. Potatoes.

About Potatoes USA: Potatoes USA is the marketing organization for the 2,500 commercial potato growers operating in the United States. The organization promotes five main potato products, namely fresh table-stock potatoes, fresh chipping potatoes, seed potatoes, frozen potato products and dehydrated potato products. They do not directly sell potatoes and potato products but offers services that help their customers all around the world to increase demand for potatoes. Potatoes USA has invested heavily in marketing and product management research to bring you information that grows your business.

 

US FRIES FIESTA 2019 – SPEAKEASY BAR AND KITCHEN

Posted by crizlai On June - 28 - 2019

The Potatoes USA’s U.S. Fries Fiesta campaign, which is ongoing from 17 June to 21 July 2019, has 5 participating outlets and one of them is Speakeasy Bar and Kitchen. This outlet has one of the most extensive dining menus compared to others, with options ranging from main course, pasta, platters, pizza, burger, salad, soup and a long list of finger snacks. More additions would be available within these few weeks to satisfy your appetite even more. If not for dining, there would also be some alcohol promotions and lots of U.S. potatoes snacks to chill out while enjoying some Mandopop live band music during weekends.

The outlet would be promoting 3 dishes, namely Garlic Butter Escargot in U.S. Potato Boat, U.S. Waffle Pan-Seared Norwegian Salmon and U.S. Wedges Lamb Cutlet.

The Garlic Butter Escargot in U.S. Potato Boat (RM18nett) was impressively tasty, especially with the added cheese which brought out the ultimate umami sensation.

I was expecting a normal serving of U.S. Waffle Pan-Seared Norwegian Salmon (RM35nett) but the portion was humongous and the dish came with lots of ratatouille and U.S. Criss Cut Fries. Moreover, the salmon cut given was way bigger than most I’ve eaten.

If fish is not your choice, you could also go for their U.S. Wedges Lamb Cutlet (RM36nett). Who could resist two big slabs of delicious lamb cutlets with so much of mashed potatoes and potato wedges at that price? It’s surely a dish value for the money paid.

There will also be a Facebook Contest where the public can win dining vouchers on a weekly basis with a grand prize of an iPad at the end of contest. All they need to do is to order any US Fries Fiesta dish from any of the participating outlets and post a creative caption and photo of the U.S Potatoes dish with #MYPotatoesUSA, plus “Check In” to the participating outlet. Terms and conditions apply.

Please refer to the 20 participating outlets for Penang and Ipoh as below:

Name: SPEAKEASY BAR AND KITCHEN
Address: 40 & 42, Jalan Lau Ek Ching, 30300 Ipoh, Perak.
Contact: +6016-353 3222
GPS: 4.599242, 101.085733
Business Hours: 4.00pm-1.00am (Fri & Sat 4.00pm- 2.00am)

 

US FRIES FIESTA 2019 – HISTORY BISTROZ

Posted by crizlai On June - 27 - 2019

Housed along a street full of entertainment outlets in a beautiful colonial architectural building, History Bistroz, is another participating outlet in the Potatoes USA’s U.S. Fries Fiesta 2019 campaign from 17 June until 21 July 2019. Do enjoy their English-style bar with occasional beverage promotions and at the same time savor their generous portions of snacks and meals.

The outlet would be promoting 3 dishes, namely U.S. Crisscut Fries Special, Mixed U.S. Fries Platter and U.S. Fries with Special Chicken Burger.

The U.S. Crisscut Fries Special (RM10nett) had some salsa with melted cheese, served with pickled jalapeno. It was simple yet refreshing.

The Mixed U.S. Fries Platter (RM14nett) consisted of 3 different types of fries and the dish came with some salsa dipping sauce.

The U.S. Fries with Special Chicken Burger (RM18nett) had a big chunk of batter-fried chicken and it came with loads of mixed fries as well.

There will also be a Facebook Contest where the public can win dining vouchers on a weekly basis with a grand prize of an iPad at the end of contest. All they need to do is to order any US Fries Fiesta dish from any of the participating outlets and post a creative caption and photo of the U.S Potatoes dish with #MYPotatoesUSA, plus “Check In” to the participating outlet. Terms and conditions apply.

Please refer to the 20 participating outlets for Penang and Ipoh as below:

Name: HISTORY BISTROZ
Address: 36 & 38, Jalan Lau Ek Ching, Kampung Jawa, 30300 Ipoh, Perak, Malaysia.
Contact: +6016-557 3688
GPS: 4.599242, 101.085733
Business Hours: 4.00pm-1.00am (Fri & Sat 3.00pm-2.00am, Sun 3.00pm-1.00am)

 

US FRIES FIESTA 2019 – 9’S GRILL & CAFE

Posted by crizlai On June - 26 - 2019

When it comes to creativity, 9‘S Grill & Café in Ipoh, Perak, topped many others in the ongoing U.S. Fries Fiesta 2019 campaign by Potatoes USA, which would be running from 17 June to 21 July 2019. The outlet does serve some high-end dishes such as the Matsuzaka Beef, considered as the most expensive beef out of all types of beef amongst the locals in Japan, even overshadowing the taste of many other beef types with its divine melt-in-the-mouth sensation and sweet aftertaste. However, the outlet does also cater some wallet-friendly dishes for families.

This outlet would be promoting 2 dishes, namely Deep-Fried U.S. Criss Cut with Pandan Cream & Palm Sugar served with Gula Melaka Ice Cream and Salted Duck Egg U.S. Fried Potato Rounds with Smoked Duck Breast & Salad in Popiah Skin Bowl.

Who would have expected potatoes to be served as part of a dessert? The Deep-Fried U.S. Criss Cut with Pandan Cream & Palm Sugar served with Gula Melaka Ice Cream (RM15+) was superb as it was like having an ice-shaven chendol with bits of crunchy bites, minus the intense flavor of coconut cream.

The Salted Duck Egg U.S. Fried Potato Rounds with Smoked Duck Breast & Salad in Popiah Skin Bowl (RM18+) was something out of the world as the dish had distinctive flavors from the added salted egg yolks, beef bacon, curry leaves as well as some hidden spicy hot chili paddy. I won’t mind having some hot steaming rice to go with the dish, if possible.

There will also be a Facebook Contest where the public can win dining vouchers on a weekly basis with a grand prize of an iPad at the end of contest. All they need to do is to order any US Fries Fiesta dish from any of the participating outlets and post a creative caption and photo of the U.S Potatoes dish with #MYPotatoesUSA, plus “Check In” to the participating outlet. Terms and conditions apply.

Please refer to the 20 participating outlets for Penang and Ipoh as below:

Name: 9’S GRILL & CAFÉ
Address: No. 28 & 30, Jalan Medan Ipoh 4, Bandar Baru Medan, 31400 Ipoh, Malaysia.
Contact: +605-547 3868
GPS: 4.617630, 101.120004
Business Hours: 5.00pm-12.00am (Closed on Tuesdays)

 

US FRIES FIESTA 2019 – ROOFTOP RESTAURANT AND BAR

Posted by crizlai On June - 25 - 2019

Rooftop Restaurant and Bar is another one of the participants in the Potatoes USA’s ongoing U.S. Fries Fiesta campaign, happening from 17 June to 21 July 2019 in Ipoh, Perak. The spacious outlet is equipped with pool tables, electronic dart boards, sports news on many scattered flat screens, and live band during weekends to keep you and your companies entertained throughout your presence there. It’s a great venue to chill out and release some stress.

The café would be promoting 3 dishes, namely U.S. Hash Brown Cheese Burger, U.S. Popcorn Hash Brown and U.S. Loaded Waffle Fries.

If you are a big eater, their U.S. Hash Brown Cheese Burger (Homemade beef patty only – RM28+) would suit you well. It was one of those legitimately tasty burgers which have moist yet tasty beef patties. Of course, there would be a big piece of hash brown and curly fries for the bulk to fill up your appetite.

The U.S. Popcorn Hash Brown (RM13+) was nothing to shout about but then accompanied by the tasty cheese dip, they could be deliciously blasted bombs in the mouth.

The portion for the U.S. Loaded Waffle Fries (RM25+) was huge and with the dressed salsa and creesy sauce, who could stop munching over bottles of beer?

There will also be a Facebook Contest where the public can win dining vouchers on a weekly basis with a grand prize of an iPad at the end of contest. All they need to do is to order any US Fries Fiesta dish from any of the participating outlets and post a creative caption and photo of the U.S Potatoes dish with #MYPotatoesUSA, plus “Check In” to the participating outlet. Terms and conditions apply.

Please refer to the 20 participating outlets for Penang and Ipoh as below:

Name: ROOFTOP RESTAURANT AND BAR
Address: No. 2 & 2A, Jalan Medan Ipoh 9, Bandar Baru Medan, 31400 Ipoh, Perak, Malaysia.
Contact: +6016-238 3688
GPS: 4.615295, 101.122672
Business Hours: 4.00pm-1.00am (Fri & Sat until 2.00am)

 

US FRIES FIESTA 2019 – LAZY CHEF

Posted by crizlai On June - 24 - 2019

The Potatoes USA has kicked off its U.S. Fries Fiesta campaign from 17 June to 21 July 2019 in Penang with 15 participating outlets and for the first time in Ipoh, Perak, with 5 participating outlets. The outlets would be using various U.S. fries varieties to pep up creative, unique and tantalizing dishes to bring some excitements to fries enthusiasts. One of the participating outlets in Ipoh is the Lazy Chef, a cafe serving amazing brunch, delicious teatime dessert treats and freshly grounded coffee.

The café would be promoting 3 dishes, namely U.S. Waffle Fries, U.S. Hashy and Ocean on U.S. Hash Brown.

The U.S. Waffle Fries (RM15nett) might look rather simple but yet the dish was packed with flavorful bites from the added crunchy beef bacon plus lots of grated parmesan cheese. No dipping sauce was provided but then you could always grab a bottle of mustard to pep up some pungent flavors.

On the other hand, the U.S. Hashy (RM23nett) was delicious, especially when combining the oozing egg yolk from the sunny side up, accompanied by the crunchy beef bacon. I won’t mind having this dish for breakfast.

The Ocean on U.S. Hash Brown (RM28nett) remained as everyone’s favorite as the whole concoction was taste-perfect for just any meal. It had a slice of crunchy fried hash brown as the base, topped with some tartar sauce, fish fritter, smoked salmon and artfully dressed with some gherkins, capers, cherry tomatoes and some micro greens. We almost licked the plate clean~ Haha!

There will also be a Facebook Contest where the public can win dining vouchers on a weekly basis with a grand prize of an iPad at the end of contest. All they need to do is to order any US Fries Fiesta dish from any of the participating outlets and post a creative caption and photo of the U.S Potatoes dish with #MYPotatoesUSA, plus “Check In” to the participating outlet. Terms and conditions apply.

Please refer to the 20 participating outlets for Penang and Ipoh as below:

Name: LAZY CHEF
Address: C-G-8, Jalan Sultan Iskandar Shah, 30000 Ipoh, Perak, Malaysia.
Contact: +6012-564 0831
GPS: 4.593068, 101.089460
Business Hours: 10.00am-7.00pm (Closed on Wednesdays)

 

As a consumer, we have to be aware on whatever we put onto our plate. However, most people tend to take their food for granted without knowing the source behind each ingredient and how beneficial it is to our health. One such ingredient is the potatoes. Potatoes are the third most important food crop in the world, just after rice and wheat and the leading vegetable crop in the United States. They are also grown in over 125 countries in the world at different sea level, from lowlands to highlands. Many consumers, especially those calorie-sensitive ones had always deemed potatoes as the main culprit behind their failed diet plans. Controversially, potatoes are healthy to consume but it’s the cooking methods and ingredients used that matter most. To clear the myths behind the consumption of potatoes, Potatoes USA (formerly known as US Potato Board) had recently on 26 August 2017, launched an awareness program at The Wembley, Penang, to highlight the nutrients found in potatoes with hands-on live shows on cooking potatoes in healthy ways. Guests speakers included Mr. William Tan, Marcom Manager of Penang Chef Association, Mr. Richard Lieu, Trade Promotions Director of US Potatoes, Ms. Khoo An Jo, practicing dietitian from a leading hospital and none other than our Celebrity Chef of the Day, Chef Audee Cheah, President of Penang Chef Association. It was an enjoyable, fun-filled and knowledgeable program for many bloggers and guests.

 photo POTATOESUSA01_zpslgplxgk8.jpg

There are actually 5 categories of US Potatoes products offered, namely Fresh/Table-stock Potatoes (Russet Potatoes, White Potatoes, Round Red Potatoes, Yellow Flesh Potatoes, Blue Purple Potatoes, Fingerling Potatoes & Petite Potatoes), Frozen Potatoes (Whole Frozen Baked Potatoes, Frozen Half Shells, Frozen Wedges, Frozen Mashed Potatoes, Individually Quick Frozen aka IQF Shreds, IQF Dices, Frozen Straight Cut Fries, Frozen Crinkle Cut Fries, Loop/Curly Fries, Lattice/Basket Weave Cuts, Tater Drums & IQF Hash Brown Patties), Chipping Potatoes (There are 15 US chip-stock varieties available throughout the year for your potato chip products’ needs), Dehydrated Potatoes (Standard Flakes, Low Peel/Low Leech Potato Flakes, Standard Granules, Mashed Potatoes Mixes, Slices/Dices/Shreds, Granular & Fine Flour) and Seed Potatoes (All seed that is exported also meets U.S. seed potato export standards established by the United States Department of Agriculture). You can see some of the samples and brands as displayed on the table here. These ingredients can be easily bought off the shelves of major retail stores throughout Malaysia. To find out more, do check out the Potatoes USA website.

 photo POTATOESUSA02_zpslsbor0yg.jpg

After a short introductory message by Mr. William Tan, a welcoming message by Mr. Richard Lieu, and a short presentation by Ms. Khoo An Jo on the myths and nutritional benefits of potatoes where we finally found out that potatoes contribute key nutrients to our diet, in which included Vitamin C, potassium and dietary fiber. In fact, potatoes have a more favorable overall nutrient-to-price ratio than many other vegetables and are an important staple worldwide. We then adjourned to watch the live cooking demonstration by Chef Audee Cheah. Some of the bloggers were chosen to participate in the cooking as well.

 photo POTATOESUSA03_zpsadwcdrsw.jpg

Chef Audee Cheah churned out 4 simple and incredible dishes for us to try out, namely U.S. Potatoes and Prawn Kerabu, Curry Chicken Stuff U.S. Potatoes, Kimchi Seaweed U.S. Lattice Cut Fries and Chili Flavoured U.S. Potatoes Wedges in Lettuce Cups. We also had the opportunity to try out some of the potato products pepped up by the hotel, together with some beautifully concocted dipping sauces.

 photo POTATOESUSA04_zpseuusoar7.jpg

You can click to view or download the recipes below.

 photo PURECIPES01_zps07smyfbt.jpg

 photo PURECIPES02_zpscxhtout3.jpg

 photo PURECIPES03_zpsakap7czz.jpg

 photo PURECIPES04_zpsggyyofb9.jpg

On top of that, I also managed to pep up a recipe by using US Russet potatoes. It’s Spicy Tamarind Russet Potatoes with Whitebaits. It can be real addictive. You can also download the recipe below.

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It was indeed a great experience for all the attendees. Not only did they gain more knowledge in the awareness program, everyone went home with some Russet potato samples and gift pack. Thank you Potatoes USA for a great evening~ 🙂

About Potatoes USA: Potatoes USA is the marketing organization for the 2,500 commercial potato growers operating in the United States. The organization promotes five main potato products, namely fresh table-stock potatoes, fresh chipping potatoes, seed potatoes, frozen potato products and dehydrated potato products. They do not directly sell potatoes and potato products but offers services that help their customers all around the world to increase demand for potatoes. Potatoes USA has invested heavily in marketing and product management research to bring you information that grows your business.

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